VP of Marketing

About Us

Cambium uses technology to make it easy to access material we normally waste. We work across the lumber supply chain to turn salvaged material into Carbon Smart Wood™. From arborists, sawmills, and cities to manufacturers and wood products companies, Cambium connects this material to the market while providing transparent chain of custody reporting and impact metrics. 

What You’ll Do

The VP of Marketing will set the vision and ensure flawless execution of a holistic marketing strategy across brand, digital, content, and demand generation. To date, Cambium has built a strong brand foundation, and as VP, you will be responsible for operationalizing that foundation and building the scaffolding for scale (see this CNBC article as an example). Cambium has built a comprehensive ecosystem to change how people view supply chains and the materials we use every day. You will be responsible for understanding the nuance across our business (messaging, audiences, needs, and goals) and channeling that into results.   

After proving product market fit and raising an $18.5M Series A, Cambium is now focused on driving mass market adoption across its business units. This role will be responsible for executing and leading the marketing functions needed to grow target customers across Cambium’s supply chain–from material supply & wood products manufacturing to the largest companies in the built environment. 

This role is 30% strategy and 70% tactical execution and implementation. This position requires making data-driven recommendations to enable impactful messaging and growth across the business. We’re looking for someone who can set the course and put in the legwork to scale our marketing efforts to achieve our ambitious goals. As we grow, you will have resources to scale the team to achieve our goals–including contractors and full time employees.  

Strategy & Leadership (30%)

• Operationalize Cambium’s brand strategy, positioning, and messaging across all business units and audiences.

• Lead thought leadership, PR, and media relations to establish Cambium as the go-to brand for sustainable wood solutions.

• Collaborate with Sales to ensure a strong presence at key industry events (e.g. conferences, trade shows), overseeing related logistics, messaging, and execution.

• Develop and execute the go-to-market strategy for Carbon Smart Wood™ and other product lines to achieve mass market adoption.

• Ensure brand consistency and storytelling across all touchpoints, from the website to sales materials.

• Build strategic partnerships with media, influencers, and industry leaders to expand Cambium’s presence across multiple channels.
  
  Growth & Demand Generation (35%)
  
  

• Oversee multi-channel marketing campaigns that drive leads, sales, and brand awareness.

• Lead digital marketing, including SEO, paid media, content, and email marketing.

• Own website strategy and content to ensure maximum impact and conversion.

• Collaborate with the sales team to refine messaging, drive inbound leads, and create sales enablement tools.

• Track key marketing KPIs, conversion metrics, and ROI to continuously optimize campaigns.
  
  Marketing Operations & Team Building (35%)
  
  

• Build, manage, and scale a high-performing marketing team, including content, brand, growth, and PR.

• Develop repeatable, scalable marketing processes that support Cambium’s growth.

• Manage marketing budgets and resources efficiently.

• Map out the next marketing hires and contractor needs to support Cambium’s scale.

About You: Required

We understand marketing is not a one-size-fits-all department, and you can’t hire one person to execute on all marketing functions. That said, this role requires understanding and familiarity with the core pillars of a holistic marketing strategy (brand, content, digital, demand gen). Where you excel will determine where we deploy resources to complement your strengths. 

• A minimum 5 years of experience in marketing, with a focus on brand-building, growth, and storytelling.

• Experience leading PR, thought leadership, and strategic partnership initiatives.

• Strong digital marketing and demand generation skills OR experience leading a digital marketing function—SEO, paid media, content, and CRM (HubSpot expertise preferred).

• Exceptional storytelling, content, and creative direction abilities.

• Hands-on leader—comfortable setting the strategy, rolling up your sleeves to execute, and holding your team to high standards.

• You like to chart your course and don’t wait for someone to give you a to-do list! You have an innate ability to jump in, figure it out, anticipate, plan and execute.

• Passion for sustainability and impact—you want to make a difference.

• You are exceptionally organized and excel at holding your team accountable to key metrics and milestones (direct reports and contractors). 

Preferred Qualifications

• Marketing is about emotion. It’s about making people truly feel and understand what we’re doing and how they can get involved. In our case, it turns everyday builders into Carbon Smart Wood^TM advocates.  

• Experience building marketing teams from the ground up, developing effective systems for scale, and people

• Deep knowledge in construction, sustainability, wood products, or products similarly technical supply chains.

• Proven track record of scaling brands in B2B, marketplace, climate tech, mission-driven, or technical product industries.

The Details

This role will report to: Ben Christensen, CEO

When: We’re looking to fill this role immediately

Where: San Francisco/Bay Area

Schedule: Hybrid - In office 2-3 days/week with high flexibility

Salary Range: $150k-220k, or commensurate with experience.  

Perks & Benefits

• Competitive Equity options package

• Flexible schedule

• Unlimited PTO 

• Retirement plan and 401k matching

• Comprehensive medical, dental & vision insurance

• Regular team events

• Work with an incredibly smart, diverse, climate mission-driven team

• An opportunity to play a core role in defining our fast-growing company 

Inclusiveness 

Cambium is committed to building an inclusive organization that reflects the diverse communities we serve. We believe that diversity in all its forms (gender, race, ethnicity, age, sexual orientation, religion, veteran's status, disability and more) is essential to imagining and actively building a more just and sustainable future for all. We also actively promote diversity outside our organization, through the partnerships we enter into and the business decisions we make. Learn more about our culture and values here. 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.